Video Is Gen Z's Favorite Digital Entertainment 📹

What We're Showing

The share of U.S. Gen Z internet users (born between 1997 and 2012) who participated in various digital activities in 2024.

Data comes from a EMARKETER survey and is updated as of 2024.

Video Content is Gen Z's Top Choice

Watching video content, both short and long-form, continues to be the younger generation's ideal way to spend time online, with the rise of TikTok and continued popularity of YouTube.

In 2024, 96% of Gen Z internet users watched digital video content, either streaming or downloaded.

Using social media networks, such as Instagram or Snapchat, was the second-most common way Gen Z spent their time online. About 88% of Gen Z internet users used some form of social media this year.