OtherSep 6, 2024
Video Is Gen Z's Favorite Digital Entertainment 📹
What We're Showing
The share of U.S. Gen Z internet users (born between 1997 and 2012) who participated in various digital activities in 2024.
Data comes from a EMARKETER survey and is updated as of 2024.
Video Content is Gen Z's Top Choice
Watching video content, both short and long-form, continues to be the younger generation's ideal way to spend time online, with the rise of TikTok and continued popularity of YouTube.
In 2024, 96% of Gen Z internet users watched digital video content, either streaming or downloaded.
Using social media networks, such as Instagram or Snapchat, was the second-most common way Gen Z spent their time online. About 88% of Gen Z internet users used some form of social media this year.
Dataset
| Digital activity | % of U.S. Gen Z Population |
|---|---|
| Digital video viewers | 96% |
| Social network users | 88% |
| Digital buyers | 82% |
| Podcast listeners | 57% |
| Virtual reality users | 37% |
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