DemographicsSep 3, 2024
What are Gen Z's Favorite Social Media Platforms? 📱
What We're Showing
The share of U.S. adults aged 18 to 29 that have used various social media platforms.
Data comes from a Pew Research survey conducted in May to September 2023.
Key Takeaways
- Instagram (78%) and Snapchat (65%) are particularly popular among younger adults, reflecting their strong preference for visual content.
- Video platforms like YouTube (93%) and TikTok (62%) are highly favored by Gen Z, with both long-form and short-form content being widely consumed.
- Although only 12% of younger adults use BeReal, it is far more popular with them compared to older age groups. Just 3% of adults aged 30-49 use the app, and only 1% of those aged 50-64 have tried it.
Dataset
| Platform | Share of U.S. adults (aged 18-29) who say they ever use... |
|---|---|
| YouTube | 93% |
| 78% | |
| 67% | |
| Snapchat | 65% |
| TikTok | 62% |
| 45% | |
| 44% | |
| X / Twitter | 42% |
| 32% | |
| 32% | |
| BeReal | 12% |
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