What are Gen Z's Favorite Social Media Platforms? 📱

What We're Showing

The share of U.S. adults aged 18 to 29 that have used various social media platforms.

Data comes from a Pew Research survey conducted in May to September 2023.

Key Takeaways

• Instagram (78%) and Snapchat (65%) are particularly popular among younger adults, reflecting their strong preference for visual content.
• Video platforms like YouTube (93%) and TikTok (62%) are highly favored by Gen Z, with both long-form and short-form content being widely consumed.
• Although only 12% of younger adults use BeReal, it is far more popular with them compared to older age groups. Just 3% of adults aged 30-49 use the app, and only 1% of those aged 50-64 have tried it.