Where Data Tells the Story
© Voronoi 2025. All rights reserved.
In 2024, as per Fiverr, independent professionals in the United States are projected to generate $319 billion in revenue, with the 30 largest metropolitan areas accounting for $208 billion of that total. New York leads the way with $34.6 billion, followed by Los Angeles at $26.3 billion and Miami at $16 billion. Other top markets include Washington, D.C. ($10.4B), Dallas ($9.79B), Chicago ($9.04B), San Francisco ($8.9B), Houston ($7.86B), Atlanta ($7.44B), and Philadelphia and Boston (around $7.3B each).
Several mid-sized cities are also generating significant freelance revenue. Nashville earned $4.32 billion, close to Seattle ($4.37B), Austin ($4.43B), and Denver ($4.19B). Las Vegas ($3.51B) exceeds both Minneapolis and Detroit ($3.43B each). Other cities such as San Diego, Riverside, Baltimore, Portland, Charlotte, Sacramento, San Antonio, and St. Louis report revenues ranging from $1.88 billion to $4.44 billion, highlighting the widespread distribution of freelance work across the country.
Key takeaway: The largest U.S. metropolitan areas dominate freelance revenue, but several mid-sized markets, like Nashville, Austin, and Seattle, are generating comparable earnings, showing that significant freelance activity extends beyond the biggest cities.
These projections are based on the U.S. Census Bureau’s Non-Employer Statistics and modeled by Illuminas, covering independent professionals in 26 creative, technical, and professional service categories.