Apr 9, 2025
Shopify is looking to AI to keep its workforce lean

In an internal memo to staff, which he then made public after it got leaked yesterday, Shopify CEO Tobi Lütke announced a raft of new company policies and expectations around AI — most notably the fact that Shopify staffers must now demonstrate why the tech can’t do the job itself before even asking about new hires.
Lütke also outlined that using AI effectively is now a “fundamental expectation” of all staff and that effective usage would be added to company-wide performance and peer reviews, as the online shopping software business doubles down on the tech’s potential across the board.
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