Selena Gomez is America’s Newest Billionaire

What We’re Showing

This graphic shows a breakdown of Selena Gomez’s $1.3 billion in wealth, based on data from the Bloomberg Billionaires Index.

Business Ventures

The bulk of Gomez’s wealth is derived from Rare Beauty, the cosmetics company she launched in 2020. Recent reports suggest that the brand surpassed $400 million in total sales as of March 2024.

Gomez co-founded her second venture, Wondermind, in 2021. The media platform is centered around providing mental-health tools, and was valued at $100 million in 2022.

Endorsement Deals

Gomez has over 400 million followers on Instagram, making her one of the world’s most popular people. This has paved the way for lucrative endorsement deals with companies like Puma (2-year, $30M deal in 2017) and Coach ($10M deal in 2016).