Where Data Tells the Story
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In 2024, Europe’s Top 30 destinations accounted for 216 million international overnight arrivals, representing 56% of the total across the 209 European destinations we track, which together welcomed 388 million arrivals.
The Top 30 were dominated by capital cities (12), major world cities (3) such as Barcelona, Istanbul and Munich, cultural cities (7) like Venice, sun-sea-sand destinations (6) including Mallorca and Antalya, and two border destinations (Edirne and Muğla).