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Who Spends the Most Time on Social Media?

Who Spends the Most Time on Social Media?

What We’re Showing

This graphic lists the countries with the highest average time spent on social media by users aged 16-64, as of January 2024. Data was compiled by We Are Social.

Key Takeaways

  • With an average of 3 hours and 43 minutes spent on social media daily, Kenya tops the global list for time spent online.
  • In Japan, users spend the least time on social media, averaging just 1 hour and 53 minutes daily.
  • The “typical” internet user spends almost 2½ hours daily on social media, equating to more than one-third of their total online time.
  • Women spend 16 minutes more per day on social media than men.
  • TikTok has the highest average time per user, but YouTube accounts for the greatest overall share of total social media time.
  • Figures suggest that humanity will spend a combined total of 500 million years on social media in 2024.
  • There are now more than 5 billion social media user “identities” globally.