Where Apple and Google’s App Stores Are Most Popular

What we're showing

This graphic visualizes data from Sensor Tower that shows the top five markets for the Apple App Store and Google Play Store, by number of app downloads in Q2 2023. Pre-installed apps were excluded from the analysis.

Key takeaway

This data reveals a geographical contrast between the two platforms. Apple's biggest markets are countries that have large consumer populations, like the U.S. and China. Google, on the other hand, is very popular in emerging markets like India, Brazil, and Indonesia.

Context

This contrast is likely due to the pricing of each company's devices. Apple's iPhone is marketed as a luxury product, meaning its considerably more expensive than the average Android device. The Android operating system is available on many budget phones, like the Samsung Galaxy A series.