Where Data Tells the Story
© Voronoi 2025. All rights reserved.
Pew Research’s latest snapshot of social habits shows that the old guard still holds the crowd. YouTube pulls in eighty four percent of adults who say they use it at least sometimes. Facebook sits in second place with seventy one percent. The survey covers a little over five thousand adults who answered in the first half of the year, so the figures come from a wide enough pool to sketch the national trend.
Instagram’s reach has grown to fifty percent of adults, and TikTok follows with thirty seven percent. WhatsApp lands at thirty two percent, which puts it in a steady climb among messaging heavy users. Reddit reaches twenty six percent, and Snapchat holds at twenty five percent. These platforms move upward inch by inch, yet none of them catch the scale that YouTube or Facebook still command.
X reaches twenty one percent of adults. Threads registers eight percent. Bluesky reaches four percent. Truth Social sits at three percent. The spreads show a long tail of smaller networks trying to gain traction while the two largest players keep most of the attention.
Daily engagement patterns remain anchored to YouTube and Facebook. That consistency makes it clear why both platforms keep drawing advertisers and creators who chase reliable reach. New apps may keep pushing, though the climb stays slow and uneven, and the numbers show that the gap has not closed.