Where Data Tells the Story
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According to Emarketer, TikTok Shop’s U.S. ecommerce sales are expected to reach $23.41 billion in 2026.
Sales at that level would give the social platform a larger U.S. ecommerce business than Target, Costco, Best Buy, and Kroger.
TikTok Shop opened for business in the United States in September 2023.
Eleven months later, America already accounted for 21.6% of all lifetime consumer spending on TikTok globally.
To put things in perspective, today’s visualization shows the distribution of lifetime consumer spending on TikTok.
The data comes from Sensor Tower Intelligence and was gathered from Statista.
For context, the consumer spending tracked spans January 2014 to August 2024. It also includes iOS and Google Play combined. China is relative to iOS spending alone.