Where Data Tells the Story
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As the world's leading video streaming platform, YouTube generated $36.2 billion in ad revenues in 2024, with the U.S., India, and Japan being the largest sources of traffic.
Overall it ranks second globally in engagement, following behind Facebook.
Meanwhile, X (formerly Twitter) follows next in line, with average time per visit standing at 12m 37s, with the U.S., Japan, and Brazil driving the most users.
Despite recent backlash, it stands as the fifth most-visited website in the world.