Top AI Chatbots Market Share by Web Visits: The AI Big Bang Study on 10500+ AI Tools
From August 2024 to July 2025, AI tools across the market recorded nearly 100 billion web visits, with ChatGPT leading the charge, commanding 48.36% of total web traffic among 10,500+ AI tools.
This post explores ChatGPT's dominance, the rise of Grok as a competitor, and how media attention shapes chatbot traffic. Here's a deep dive into the findings from "The AI Big Bang Study 2025".
Key Findings:
- Total Web Visits Across 10,500+ AI Tools: The AI tools market generated nearly 100 billion visits, with 58.8% of that captured by the top 10 chatbots.
- ChatGPT’s Market Share: ChatGPT drew 48.36% of total traffic across 10,500 AI tools. To put that in perspective, the next nine chatbots combined only accounted for 10.45%.
- Explosive Growth in Traffic: The top 10 chatbots experienced a 123.35% YoY increase in visits, adding 30.9 billion new visits compared to the previous year. ChatGPT alone grew 106% YoY, with monthly visits surging to 5 billion in the latest quarter (May–July 2025).
- Grok’s Rapid Rise: Grok jumped to #2 overall, achieving the highest MoM and YoY growth, showing strong media citations and high user engagement.
- Gemini’s Surge: With 156% YoY growth, Gemini is becoming ChatGPT’s closest rival, despite still having traffic 28x smaller. Its growth trajectory shows potential for future market share expansion.
- Media Citations Drive Traffic:
– The top 10 chatbots were mentioned in over 7.7 million media articles, averaging 644.2K citations per month.
– DeepSeek peaked with 522.2K citations in February 2025 but saw a significant decline after. In contrast, Grok, Claude, and Perplexity showed consistent upward trends in citations.
- App Store Reviews: The top 10 chatbots received 40.6 million combined app store reviews, reflecting strong mobile adoption and engagement.
- Claude’s Engagement: Claude tops in average session duration at 16:44 minutes per visit, indicating high user retention, while Gemini and Microsoft Copilot lag behind.
About The Study:
This analysis is part of The AI Big Bang Study 2025 — a comprehensive report conducted by OneLittleWeb. The study tracked over 10,500 AI tools, analyzed by using traffic data from Semrush, Aitools.xyz, and MuckRack. Each chatbot was benchmarked across 8 key adoption indicators, grouped into three categories:
- Visibility & Awareness: Annual Web Visits, Media Citations
- Momentum: YoY Growth, MoM Growth, Market Share
- User Experience: Avg. Session Duration, App Store Reviews, App Store Ratings
The Final Verdict:
- ChatGPT continues to dominate the AI tool space, but new contenders like Grok and Gemini are making significant strides.
- Media attention remains one of the most important drivers of chatbot adoption, directly correlating with traffic spikes and growing engagement.
For full context — including hundreds of statistics and insights on the top 10 AI chatbots analyzed in the study, plus methodology details and the full dataset — explore The AI Big Bang Study 2025 in the data source below. ⬇️
Note: Market share percentages are based on data from June 2025, while web traffic volumes reflect figures from July 2025. This one-month gap may cause slight discrepancies between market share and traffic volume percentages. All data presented are the most accurate estimates available for the study period.