Where Data Tells the Story
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Across an analysis of 11 industries, marketing and sales is the most common function in using gen AI across employees, followed by product and service development.
In the second half of 2024, 16% of companies used gen AI across five or more functions—rising by twofold compared to the first half of 2024.
Manufacturing and supply chain functions saw the least AI usage across employees, at 5% and 7%, respectively.