This Chart Shows TikTok's Unstoppable Momentum

What we're showing

This chart visualizes the total daily hours spent by American adults on three major platforms: Facebook, Instagram, and TikTok.

Key takeaways

• TikTok surpassed Instagram in 2021, and is projected to surpass Facebook by 2025.
• Daily usage of Facebook has been in steady decline since 2020.

Context

TikTok is very popular among younger generations like Gen Z, which are currently ages 11 to 26. Because this data only measures usage by adults (18+), TikTok could be even more popular than shown above.