TechnologySep 18, 2024

The Most Deepfaked Public Figures of 2024

Did you know that an AI twin can be created in a few minutes with just 10 seconds of initial footage?

With the U.S. presidential election fast approaching, we partnered with Kapwing to show what’s possible and educate the wider public on the potential dangers surrounding deepfake technology.

First, we rounded up more than 500 famous and popular public figures in American culture, including politicians, actors, athletes, business figures, singers, rappers, YouTubers, streamers and TikTok content creators. Next, we identified the most active Discord channel in the deepfake space (the channel of the text-to-video AI tool Pika AI) and recorded the number of videos requested to the tool that included the name of each public figure. Lastly, we ranked the results to uncover the most commonly targeted public figures by deepfake video creators in 2024.

Dataset

Rank	Public Figure	No. of Deepfake Videos	Category
1	Donald Trump	12384	Politicians
2	Elon Musk	9544	Business Figures
3	Taylor Swift	8202	Singers
4	Joe Biden	7956	Politicians
5	Tom Cruise	2308	Actors
6	Dwayne Johnson	1970	Actors
7	Cristiano Ronaldo	1948	Athletes
8	Mark Zuckerberg	1738	Business Figures
9	Will Smith	1609	Actors
10	Beyoncé	1328	Singers
11	Arnold Schwarzenegger	1221	Politicians
12	Drake	1119	Rappers
13	Shawn Mendes	1054	Singers
14	Keanu Reeves	970	Actors
15	Harry Styles	936	Singers
16	Lady Gaga	894	Singers
17	Lionel Messi	842	Athletes
18	Dua Lipa	797	Singers
19	Eminem	795	Rappers
20	Margot Robbie	763	Actors
21	Henry Cavill	707	Actors
22	Kanye West	615	Rappers
23	Shakira	595	Singers
24	Jason Statham	580	Actors
25	Megan Fox	555	Actors
26	Brad Pitt	552	Actors
27	Emma Watson	552	Actors
28	Snoop Dogg	531	Rappers
29	Michael Jordan	528	Athletes
30	Bill Gates	526	Business Figures
31	Nas	518	Rappers
32	Tupac	491	Rappers
33	Johnny Depp	472	Actors
34	Billie Eilish	463	Singers
35	Scarlett Johansson	462	Actors
36	Nicki Minaj	434	Rappers
37	Angelina Jolie	429	Actors
38	Ryan Gosling	426	Actors
39	Sabrina Carpenter	425	Singers
40	Leonardo DiCaprio	414	Actors
41	Selena Gomez	399	Singers
42	Jackie Chan	398	Actors
43	Travis Scott	393	Rappers
44	Bill Clinton	386	Politicians
45	LeBron James	381	Athletes
46	Hillary Clinton	379	Politicians
47	Justin Bieber	369	Singers
48	Rihanna	355	Singers
49	Morgan Freeman	352	Actors
50	John Cena	348	Athletes
51	Sydney Sweeney	337	Actors
52	Ariana Grande	334	Singers
53	Sylvester Stallone	331	Actors
54	Barack Obama	324	Politicians
55	Vin Diesel	324	Actors
56	Tom Hanks	324	Actors
57	Markiplier	322	Creators
58	Lana Del Rey	302	Singers
59	Robert De Niro	285	Actors
60	Tom Holland	284	Actors
61	MrBeast	279	Creators
62	Gal Gadot	270	Actors
63	Khalid	262	Singers
64	Tom Hiddleston	261	Actors
65	Chris Hemsworth	247	Actors
66	Ed Sheeran	245	Singers
67	Cardi B	245	Rappers
68	Salma Hayek	236	Actors
69	Emma Stone	223	Actors
70	Adam Sandler	221	Actors
71	Katy Perry	209	Singers
72	Ryan Reynolds	208	Actors
73	Nancy Pelosi	204	Politicians
74	Jennifer Aniston	202	Actors
75	Adele	199	Singers
76	Bruno Mars	185	Singers
77	Timothée Chalamet	183	Actors
78	The Weeknd	173	Singers
79	Biggie	169	Rappers
80	Jack Black	163	Actors
81	Meryl Streep	158	Actors
82	Harrison Ford	156	Actors
83	Jeff Bezos	153	Business Figures
84	Novak Djokovic	152	Athletes
85	Natalie Portman	151	Actors
86	Anne Hathaway	149	Actors
87	PewDiePie	148	Creators
88	Hugh Jackman	144	Actors
89	Lil Yachty	143	Rappers
90	Zendaya	142	Actors
91	Nicole Kidman	134	Actors
92	Jennifer Lawrence	132	Actors
93	Brie Larson	131	Actors
94	Robert Downey Jr.	129	Actors
95	Kendrick Lamar	127	Rappers
96	Charlize Theron	126	Actors
97	Luka Doncic	125	Athletes
98	Al Pacino	125	Actors
99	Miley Cyrus	124	Singers
100	JAY-Z	124	Rappers

Data sources

https://www.kapwing.com/blog/deepfake-videos-have-gone-mainstream-now-what/

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The Most Deepfaked Public Figures of 2024

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