Where Data Tells the Story
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Preliminary Similarweb totals for December show Gemini traffic up 28.4% from Nov., ChatGPT down 5.6%. ChatGPT retains a huge lead (and traffic is up 49.5% YoY) but has retreated from its October peak of 6.2 billion visits to 5.5 billion in December. Gemini has been gaining steam, and its worldwide traffic is up 563.6% YoY to 1.7 billion visits.