Global Smartphone Market Share: Apple Steals the Crown by Less than 1%

What We’re Showing

Global smartphone market share for the year 2023, based on data from the International Data Corporation’s (IDC) Worldwide Quarterly Mobile Phone Tracker.

Apple and Samsung Neck and Neck

The two companies are the dominant names in the global market, holding a 20.1% and 19.4% market share. In terms of growth from 2022, though, Apple managed +3.7%, while Samsung shrank by -13.6%.

Chinese Firms Round out the Top Five

Next in the rankings are Xiaomi and OPPO, two well-known Chinese manufacturers of consumer electronics. Similar to Apple and Samsung, both companies produce a variety of products like speakers and tablets.

In fifth spot is Transsion, which is a name most likely unknown to Western audiences. The Shenzhen-based firm is becoming a major player in emerging markets like Africa, Latin America, and South Asia. Based on IDC data, Transsion has grown its share of the global smartphone market by an impressive 30.8% from 2022.