Where Data Tells the Story
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Between October and December 2024, Amazon brought in an average of 390 million monthly active users to its site, surpassing Walmart's 166 million.
Meanwhile, online platforms eBay attracted 106 million.
Ebay, along with Etsy, are investing in algorithm-based personalization tools that mirror TikTok to help boost sales.
When it comes to app users, Amazon dominates once again—but Temu is quickly catching up.
With 89 million active users, it stood as the most downloaded app in the country in 2024.