Amazon App Attracts the Most Users by Far 🔥

Key Takeaways

• Retail giant Amazon draws more than double the web traffic as Walmart, its largest competitor.
• Commanding about 40% of the U.S. ecommerce market, Amazon's dominance in app users is even greater—outpacing the next four biggest competitors combined.
• China-based Temu now ranks as the third-most popular ecommerce app in America, with its market share projected to triple to 2.3% in 2025.

Amazon Leads the Way

Between October and December 2024, Amazon brought in an average of 390 million monthly active users to its site, surpassing Walmart's 166 million.

Meanwhile, online platforms eBay attracted 106 million.

Ebay, along with Etsy, are investing in algorithm-based personalization tools that mirror TikTok to help boost sales.

When it comes to app users, Amazon dominates once again—but Temu is quickly catching up.

With 89 million active users, it stood as the most downloaded app in the country in 2024.