AI Chatbot Visits Doubled in a Year: +123% Growth Across the Top 10
AI tools generated nearly 100 billion web visits between August 2024 and July 2025. But one category clearly stood out: chatbots.
In fact, just 10 chatbots captured 58.8% of all traffic, cementing themselves as the gravitational centers of the AI market.
This infographic from The AI Big Bang Study 2025 explores the story from three angles: overall growth, market share, and monthly performance.
The Study & Methodology
This analysis is part of "The AI Big Bang Study 2025", a 12-month research project tracking 10,500+ AI tools and nearly 100B visits using Semrush and Aitools.xyz traffic data.
We identified the Top 10 AI Chatbots and benchmarked them across 8 adoption metrics — including visits, growth rates, share of traffic, media citations, app reviews, and usage depth.
What the Data Shows
Explosive Growth: Visits to the top 10 chatbots doubled year-over-year (+123.35%), adding 30.9B new visits.
Market Share: These 10 chatbots drew 55.9B visits, consolidating nearly 60% of all AI traffic.
Concentration of Power: ChatGPT alone captured 48.36% of the market (46.6B visits) — more than the next nine combined.
Monthly Trends (Aug 2024–Jul 2025):
- ChatGPT — averaging ~5B visits/month in Q2, still accelerating.
- Gemini — traffic up 156% YoY, the strongest challenger despite being 28x smaller than ChatGPT.
- Grok — rising fast, ranking #2 overall thanks to growth momentum, media citations, and strong engagement.
- DeepSeek — peaked in Feb (520M visits) before falling 39.5% in 5 months.
- Claude & Perplexity — steady growth curves, signaling resilience and user loyalty.
Why This Matters
The numbers show two clear truths:
- Adoption is accelerating — chatbot traffic doubled in a year.
- Leadership is shifting — while ChatGPT dominates, challengers like Gemini, Grok, and Claude are quickly climbing.
For investors, analysts, and everyday users, these trends highlight both the opportunities and risks in a rapidly consolidating market.
What Else You’ll Find in the Full Study
- App store adoption: 40.6M combined reviews across the top 10
- Media visibility: 7.7M citations shaping adoption trends
- Engagement depth: Claude leads with 16:44 min/session
- Detailed profiles of each top chatbot with supporting visuals
👉 See the Data Source below (The AI Big Bang Study 2025) for more charts, context, and the full rankings.