Where Data Tells the Story
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Meta Platforms’ Q2 2025 revenue grew 21.6% year-over-year to $47.5 billion, driven by robust advertising growth from AI-enhanced ad tools, expanded user base, and Reels/Stories adoption. Emerging revenue from Reality Labs (e.g., Quest sales) and WhatsApp monetization, alongside recovering digital ad budgets and e-commerce trends, further boosted performance. Operational efficiencies and regional expansion improved margins. Net income surged 35.2% to $18.3 billion, reflecting cost control and high-margin ad revenue.