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🍎 Apple NOT the #1 Brand in the U.S. For Laptops

🍎 Apple NOT the #1 Brand in the U.S. For Laptops

What We’re Showing

A chart with the market share of commonly used laptop brands in the U.S., per Statista survey data. Multiple responses were allowed, and thus percentages do not sum to 100.

How was this Data Collected?

Statista surveyed nearly 7,000 American adults aged 18–64 between April 2023 and March 2024.

Key Takeaways

  • Apple’s dominance in America’s smartphone segment isn’t matched in the laptop market. 
  • In fact, HP emerges as the preferred choice, for 32% of the respondents.
  • Overall, the U.S. laptop market looks well-diversified, from long standing manufacturers HP, Dell, and Lenovo, to comparatively newer Alienware (owned by Dell since 2006).

Dataset

Brand% Share of Respondents
HP32
Apple28
Dell24
Acer14
Lenovo12
Samsung12
Microsoft10
ASUS9
Toshiba5
Alienware4
Others15DigitalStorm, Dynabook, Falcon Northwest, Gigabyte, Huawei, MSI, and Vaio

Data sources

“Don’t know” answers not included. Based on a survey current up to March 2024 of U.S. consumers (n=6,843). Totals do not sum to 100 due to multiple answers being allowed.

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🍎 Apple NOT the #1 Brand in the U.S. For Laptops - Voronoi