The Business of Air: The Jordan Brand Brings in Billions For Nike and Michael Jordan
The Jordan Brand is a global phenomenon that shows no signs of slowing down, reaching $5.1 billion in 2022. Michael Jordan reportedly earns 5% of the brand's revenue, which means he earned $256 million in 2022 alone. This is nearly three times what he earned during his 15-year NBA career.
The Jordan Brand was created in 1984 when Nike signed Michael Jordan to a shoe deal. Jordan was a rookie star in the NBA, and Nike saw the potential to create a successful brand around him. The first Air Jordan shoes were released in 1985, and they were an instant success. The success of the Jordan Brand is due in part to Michael Jordan's iconic career as one of the greatest, if not the greatest player of all time.
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