Where Data Tells the Story
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We’re now less than three weeks away from the opening game of the 2025-26 NFL season, when Super Bowl LIX champions the Philadelphia Eagles will take on the Dallas Cowboys to get this year’s action underway. Though the Eagles will be going into the game as the odds-on favorite, there’s no competition between the two when it comes to the size of the franchises off the field.
Per the latest annual NFL franchise valuation figures from Sporticoreleased earlier this week, the Dallas Cowboys are (again) the league’s most valuable team by far — worth a staggering $12.8 billion, according to the publication’s estimates. That’s more than steak chain Texas Roadhouse ($11.5 billion), but some way off Texas Instruments ($176 billion).
It’s not just the Cowboys that have bloomed to become a huge, over $10 billion business, though; the NFL’s decision last August to open up the league to private equity dealmakers has seen two other sides join the 11-digit club and helped bump franchise valuation estimates by 20% on average over the past 12 months.
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