FIFA’s 2026 World Cup Generates $6.2 Billion in Commercial Deals

Media rights and sponsorships for the 2026 World Cup are a huge deal because it is the largest, most-watched single event in human history.

Brands pay billions because they get to put their names in front of billions of people at the exact same time

Based on data from Ampere Sports, which tracks media rights and sponsorship deals in the global sports industry, the chart above shows how much the organizers are making from this channel.

The data compares global FIFA Men’s World Cup media rights and sponsorship value in 2022 and 2026

The 2026 FIFA World Cup has generated $6.2 billion in confirmed media rights ($3.8B) and sponsorship ($2.4B) deals.
That’s a jump from $4.8 billion for the 2022 Qatar edition, a 29.2% increase across both categories.
Sponsorship is growing nearly twice as fast as media rights: +41.2% versus +22.6% from 2022 to 2026.

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The $6.2 billion from media rights and sponsorships represents approximately 56% of FIFA’s projected 2026 revenue of $11 billion.

The remaining approximately $4.8 billion comes from ticket sales, hospitality packages, licensing fees, merchandise and other commercial streams.

Every one of those categories is also larger in 2026 than 2022 due to the expanded match count and the US market’s commercial premium.

Whether the final confirmed total from media rights and sponsorship exceeds $6.2 billion before July 19 depends on late-stage deals and broadcast supplements typical of major sporting events in their final weeks.

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