Where Data Tells the Story
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The global sports industry has evolved into a massive ecosystem spanning broadcasting, betting, fan experiences, and digital entertainment. At an estimated $417 billion in total value today, the market continues to expand rapidly and is projected to reach $602 billion by 2030. With major events like the NCAA’s March Madness tournament just around the corner, the business of sports remains firmly in the global spotlight.
Created in partnership with Terzo, this graphic breaks down the sports economy by subsector to show where the industry’s biggest revenue streams come from, revealing where growth opportunities are emerging. It’s part of our Markets in a Minute series, which delivers quick economic insights for executives.