Where Data Tells the Story
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Colors in the world of football are not always a simple aesthetic detail: the deepest identity of each club is based on them.
The design of the home kit by sports brands is usually linked to the history, culture and, in many cases, to the social roots of each club.
Some of these, adopted their colors by chance – by receiving donations of shirts from other clubs – while others chose them conscientiously to represent the values of their city or differentiate themselves from their local rivals.
Color is a recognizable symbol around the world, capable of generating belonging, pride and unity among fans. That’s why a shirt not only dresses the players, but also transmits tradition, collective memory and an essence of what it means to belong to the club it wear.
🔎FINDINGS
🟥🟨🟥 LaLiga
• WHITE is clearly the color with the MOST PRESENCE with a usage of more than 40%
• There is no presence, as in other leagues analyzed, of colors such as CLARET, ORANGE, GRAY or PURPLE
• WHITE, RED and BLUE account for more than 80% of the use in the shirts analyzed
🟩⬜🟥 Serie A
• Serie A is the league analyzed with the MOST VARIETY of colors used in home kits (up to 12 different ones)
• It is the only competition, of those analyzed, in which there is the presence of PURPLE
• The variety of BLUE shades (blue, navy blue and light blue) accounts for 32% of the use in the shirts analyzed
🟦🟥⬜ Premier League
• GREEN is not worn on the shirt of ANY TEAM
• WHITE and RED account for more than 50% of the use in the shirts analyzed
• CLARET is the fourth color with MORE PRESENCE (14%)
⬛🟥🟨 Bundesliga
• It is the only competition, of those analyzed, in which there is the presence of BROWN
• WHITE and RED account for almost 64% of the use in the shirts analyzed
• Of the leagues analyzed, it is the one in which there is more use of GREEN (~11%)