So, do the kids like to drink alcohol or not?

he rise of a “clean living,” alcohol-free generation of young people has been much reported as shifting attitudes toward drinking, declining in-person socialization, and spiking interest in sober-curiosity, including “Dry January,” have all become associated with Gen Z.

But new research suggests that once today’s youth reach their 21st birthday and enter the working world, they become partial to a tipple.

According to an IWSR survey for 2025 reported by the Financial Times on Wednesday, 73% of Gen Z respondents (from legal drinking age to 27 years) said they had consumed alcohol in the past six months, up noticeably on the 66% recorded in 2023.

Still, the Gen Z cohort below legal drinking age are increasingly less prone to rebelling by hitting the bottle.

See the full article here.