Where Data Tells the Story
© Voronoi 2026. All rights reserved.
Spotify started in 2006 in Sweden, founded by Daniel Ek and Martin Lorentzon to combat music piracy and make streaming simple, legal, and accessible. What began as a European launch quickly scaled into a global platform, reshaping how the world consumes music.
Today, Spotify’s audience is truly global while Europe and North America laid the foundation, the fastest growth is now coming from Latin America, Asia, and the Rest of the World, making it a diverse, mobile-first listener base.
Looking ahead, Spotify’s future lies in expanding beyond music into podcasts, audiobooks, and AI-driven personalization turning it from just a streaming app into a full audio ecosystem.