How Labudu interest exploded on Amazon

Here is how a tiny monster doll became the hottest thing in fashion.

It started with Lisa from BLACKPINK casually showing off a Labubu on her bag during a livestream.

Then things escalated, fast.

Fueled by TikTok drops, viral unboxings, and limited editions—Similarweb shopper data shows just how real the hype is: in just a few months, searches and clicks for Labubu on Amazon have exploded.

Originally created 10 years ago by Hong Kong artist Kasing Lung, Labubu was a niche collectible. Then came the celebrity wave: Rihanna, Kim Kardashian, Dua Lipa, David Beckham, and many more were all spotted swinging one off their designer bags.

The data says it all: Labubu has gone from obscure to everywhere.

Data from Similarweb Shopper Intelligence 2.0: https://lnkd.in/dUwe4cDA