Celebrity Beauty Brands: Rare Beauty is conquering the German beauty market in 2024

New research reveals the most popular celebrity beauty brands in Europe. From Selena Gomez’s Rare Beauty to Rihanna’s Fenty Beauty, the study highlights the stars whose products are dominating search trends and capturing consumer attention across the continent.

Conducted by Parfumdreams in collaboration with DataPulse Research, the analysis ranks brands based on their online search volumes over the past year, showcasing how star power translates into beauty success.