Where Data Tells the Story
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This graphic ranks the most popular gift cards in the U.S., based on search volume. This ranking was sourced from WalletHub (published Nov. 18, 2024).
See the Dataset tab for more details.
Gift cards that can be used to purchase a wide variety of things (e.g. Visa, Amazon) continue to be the most popular.
Compared to 2023's ranking, Walmart and Costco gift cards have risen greatly in popularity (up 17 and 28 places respectively).
According to the National Retail Federation, Americans spent $30 billion on gift cards for the 2023 Christmas season.
Unfortunately, a large share of this value goes unspent. A July survey by Bankrate found that 47% of Americans had at least one unspent gift card with an average value of $187.