Print magazines aren’t dead — in 2024, they’ve just gone premium

According to Magna data cited by Bloomberg, at its peak in 2007, annual advertising revenues from print publications were as high as $19.5 billion in the US. Since then, the industry turned a new page, with almost every ensuing year bringing in less advertising revenue than the one before.

Perhaps, though, as Amanda Mull argued in an insightful Bloomberg article, published last Thursday, this year has not seen print die at the hands of digital as one might have anticipated. Instead, just like film cameras, bookstores, and vinyl records, print media is seeing something of a revival, with established magazines rebranding from ubiquitous digests to more specialized luxury “leisure products”.

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