Where Data Tells the Story
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India’s love for pets is growing faster than ever! 🐶🐱
Between 2018 and 2023, the country’s pet population jumped 74% — from 22.1M to 38.5M pets — and is projected to hit 58.7M by 2028 🚀
This rise in pet ownership is fueling a massive surge in pet food retail sales, which grew at a 20.7% CAGR to reach US$629.6M in 2023, and could double again to US$1.3B by 2028. 💰
🐕 Dog food dominates with 85.6% market share, while cat food is rapidly catching up — thanks to social media campaigns encouraging cat adoption.
🛒 Nearly half of all pet food sales come from pet shops and superstores, while e-commerce is emerging fast with a 14.5% share.
🏭 Mars Inc and Indian Broiler Group together control ~67% of India’s pet food market.
India isn’t just feeding pets — it’s building a thriving pet care economy. From premium pet foods to health-focused treats, brands are racing to meet this demand. 🐾💼