How Subscription Trends Have Evolved Over Time in the UK (2019–2024)

How Subscription Trends Have Evolved Over Time in the UK (2019–2024)

Since September 2019, YouGov has been conducting a biannual survey in the UK on subscription usage. Subscriptions have become a key part of daily life, as people increasingly value convenience, flexibility, and ongoing access. The survey asks Britons whether they hold any of the listed types of subscriptions.