Could GTA VI be the Most Successful Video Game Ever? 💵

What we’re showing

Key financial figures from recent Grand Theft Auto (GTA) releases. 

Key takeaways

• The GTA franchise has grown enormously in scale, with the upcoming release (GTA VI) rumored to have a budget of $2 billion.
• GTA V generates continuous revenue from subscriptions and in-game purchases, a model that GTA VI is sure to follow.

Context

• Shares in Take-Two Interactive, the parent of GTA developer Rockstar Games, are up ~50% YTD.
• Subscription fees and in-game purchases represented 78% of Take-Two’s FY2023 revenues. Game sales, on the other hand, represent 22%. (Source: Affinity Data powered by Syntax)