Candy Is the Most Popular Gift for Valentine’s Day in the U.S. 😋

What we’re showing

What Americans are planning to buy for their significant other on Valentine’s Day in 2024. This data comes from the National Retail Federation’s Valentines Day Spending Survey.

Key takeaway

Candy is the most popular Valentine’s Day gift, while gift cards are the least. Surprisingly, only 32% of survey respondents are planning an evening out.