Where Data Tells the Story
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Change has been brewing at Starbucks for some time. Having already weathered internal power struggles, an ongoing sales slump, and activist investor campaigns, the Seattle-based company is now seeing last week’s sudden CEO replacement spinning out into a commute dispute on the global stage.
Luckily, it’s late August, and the coffee behemoth has an orange ace up its sleeve: the pumpkin spice latte, the cozy fan-favorite that contributes to as much as 10% of Starbucks’ overall sales, per Axios. Yes, the weather is still warm and the leaves haven’t even thought about turning yet, but Starbucks has decided that the season is upon us — with the earliest release date ever for the beverage.
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