Where Data Tells the Story
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What we’re showing
This chart shows how much Americans spend each year on Halloween-related activities, including forecasts for 2023.
Key takeaway
Spending has increased dramatically since the COVID-19 pandemic, and 2023 will be the first year that total spending surpasses $12 billion.
Context
The National Retail Federation (NRF) also reports that 73% of Americans will celebrate Halloween this year, breaking the previous record of 72% (set in 2012 and 2017).