🎃 Americans Will Spend Over $12 Billion This Halloween (2023)

What we’re showing

This chart shows how much Americans spend each year on Halloween-related activities, including forecasts for 2023.

Key takeaway

Spending has increased dramatically since the COVID-19 pandemic, and 2023 will be the first year that total spending surpasses $12 billion.

Context

The National Retail Federation (NRF) also reports that 73% of Americans will celebrate Halloween this year, breaking the previous record of 72% (set in 2012 and 2017).