OtherOct 24, 2023
🎃 Americans Will Spend Over $12 Billion This Halloween (2023)
@visualcapitalist
What we’re showing
This chart shows how much Americans spend each year on Halloween-related activities, including forecasts for 2023.
Key takeaway
Spending has increased dramatically since the COVID-19 pandemic, and 2023 will be the first year that total spending surpasses $12 billion.
Context
The National Retail Federation (NRF) also reports that 73% of Americans will celebrate Halloween this year, breaking the previous record of 72% (set in 2012 and 2017).
Dataset
| Year | Total Spending (USD billions) |
|---|---|
| 2005 | 3.3 |
| 2006 | 5 |
| 2007 | 5.1 |
| 2008 | 5.8 |
| 2009 | 4.7 |
| 2010 | 5.8 |
| 2011 | 6.9 |
| 2012 | 8 |
| 2013 | 7 |
| 2014 | 7.4 |
| 2015 | 6.9 |
| 2016 | 8.4 |
| 2017 | 9.1 |
| 2018 | 9 |
| 2019 | 8.8 |
| 2020 | 8 |
| 2021 | 10.1 |
| 2022 | 10.6 |
| 2023 | 12.2 |
Data sources
Based on a survey of 8,084 consumers conducted Sept. 1-6, 2023. Margin of error +/- 1.1 percentage points.
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