Where Data Tells the Story
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Since the Schlecker bankruptcy in 2012, the German drugstore market has essentially been divided between dm and Rossmann. With 4,100 shops and 90,000 employees, dm is the largest drugstore market in Europe and is represented in 13 European countries as well as with a joint venture in China. dm generates around 30 per cent of its sales with its own brands alone.
Rossmann counters this with a diverse organic food range and a constantly growing selection of wines. Despite its small base, Rossmann manages to attract attention worldwide, not least thanks to being recognised as one of the best employers by Statista and Forbes.