Rare Whiskys Have Outperformed the S&P 500 Over a 10-Yr Period 🥃

What we’re showing

10-year performance of various luxury good classes, according to the Knight Frank Luxury Investment Index (KFLII). The 10-year return of the S&P 500 was included for additional context. All returns are as of Q4 2023.

On the rocks

Rare whisky (or whiskey, depending on where it was made) is the best performing luxury asset over the past 10 years, even besting the S&P 500. Numerous sale records have been broken at recent auctions, with collectors sometimes shelling out millions for a single bottle.

In Nov. 2023 for example, a bottle of The Macallan Valerio Adami 60 Year Old (of which only 40 bottles were produced) sold for $2.7M at a Sotheby’s auction. Before bidding commenced, Sotheby’s had given the bottle a high estimate of $1.5M.