Investors’ love affair with ETFs intensifies

While individual stocks like Nvidia, Palantir, and Tesla dominated headlines in 2024, the titanic investment vehicles beneath the surface of the market — exchange-traded funds — quietly had a blockbuster year too. The Wall Street Journal reported that investors poured over $1 trillion into US ETFs last year through November, pushing their total assets to a record $10.6 trillion. That’s a 30% increase from the previous year and a more than fivefold surge over the past decade, data from research firm ETFGI showed.

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