📈 Peru's Blueberry Exports Surge, Capturing Global Market Leadership

Over the past decade, Peru’s blueberry exports have grown at a remarkable annual growth rate (CAGR) of 58%. Exports increased from just $32,000 in 2010 to $17.4 million in 2013, and further skyrocketed to $1.68 billion by 2023. Peru’s share of global blueberry exports rose from virtually zero in 2010 to 33% in 2023, establishing the country as the world’s leading exporter in the blueberry market.

Peru’s remarkable growth in blueberry exports is due to several factors:

1. Favorable Climate and Geography: Peru’s diverse microclimates and geographical conditions, especially in regions like La Libertad, provide ideal environments for year-round blueberry production.
2. Government and Private Sector Investment: Strong support from both the government and private sectors has driven investment in agricultural infrastructure, research, and development. This includes improvements in irrigation and access to modern farming technologies.
3. Trade Agreements: Peru has capitalized on trade agreements, such as those with the U.S. and China, to access key markets with reduced tariffs, making their blueberries more competitive globally.
4. High-Yield Varieties and Techniques: Peru adopted high-yield blueberry varieties and advanced farming techniques, including drip irrigation and soil management practices, which have boosted productivity.
5. Counter-Seasonal Production: Peru benefits from counter-seasonal blueberry production compared to major producers like the U.S. and Europe, allowing it to supply the market when demand is high, particularly during the northern hemisphere’s off-season.
6. Quality Standards and Export Focus: Peruvian producers focus on meeting international quality and safety standards, ensuring the blueberries meet the demands of premium markets like the U.S., Europe, and China.

These factors combined have driven Peru’s explosive growth in the global blueberry market.