Where Data Tells the Story
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AI Sparks a New Era for the World’s Biggest Brands
Artificial intelligence is rewriting the rules of brand growth, and it’s not just the tech giants that are benefiting. According to the 2025 Kantar BrandZ rankings, Apple, Google, Microsoft, Amazon, and NVIDIA continue to dominate the leaderboard, but AI-driven momentum is boosting brand value across retail, media, and other sectors as well. Global brand value jumped 29% in the past year, reaching a record $10.7 trillion.
Apple (NASDAQ:AAPL) holds the top spot at $1.3 trillion, making it the only brand to cross the trillion-dollar mark and representing more than 12% of the total. Not far behind are Google at $944B (up 25%), Microsoft (NASDAQ:MSFT) at $885B (up 24%), Amazon (NASDAQ:AMZN) at $866B (up 50%), and NVIDIA (NASDAQ:NVDA) at $509B (up an astonishing 152%). These numbers show that technology’s influence is not just holding steady—it’s accelerating.
The Kantar BrandZ report, published annually, assigns a dollar value to the role a brand plays in driving its parent company’s performance. It blends financial data with brand equity—the strength of consumer preference and trust.
While tech brands continue to lead, sectors like retail, luxury, finance, and telecom also secured top 20 positions. Together, the rankings reveal how consumer trust, innovation, and investor sentiment are shaping the global marketplace in 2025; and where retail investors may want to keep a closer watch. To explore this investing opportunity further, check out the full article on the most valuable global brands for retail investors.