Countries With the Best Reputations, According to G7 Citizens

Key takeaways

• According to a study by Reputation Lab, Canada and Switzerland have the best international standing in 2025
• Similar to last year’s list, Iraq, Iran, and Russia ranked at the bottom
• The U.S. saw the biggest decline from 2024, falling 18 spots to 48th

From the report

"In today's geopolitical climate, a nation's reputation matters more than ever. Our analysis indicates that nations whose reputations deteriorate tend to lose support from the international public. 

Conversely, those that strengthen their reputation tend to attract more foreign investment, higher tourism and export revenues, and gain greater recognition in international institutions and soft power."