While Pepsi revenue pops, Dr Pepper is bubbling up in the soda standings

Soda consumption was reported to be declining in the mid-2010s, hitting a 30-year low in 2015, per industry tracker Beverage Digest. Now, though, it looks like Americans are falling back in love with the drinks: total soft drink sales are growing again, and Coca-Cola and Keurig Dr Pepper, the world’s biggest soda brands besides Pepsi, have also seen soda case sales rise in the past year.

Even as Pepsi enjoys a revenue rebound, the soaring popularity of other household name beverages are undercutting its market dominance. Last year, ambiguously flavored fan favorite Dr Pepper overtook Pepsi as the second-highest-selling soft drink by case sales, securing an 8.7% market share in the US, Beverage Digest found.

Not only that, Sprite, Coca-Cola’s citrus-flavored soft drink, just pipped Pepsi to third position with an 8.03% share of the market, compared with Pepsi’s 7.97%, putting the drink in fourth place for the first time in the tracker’s history.

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