Where Data Tells the Story
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🍟 India’s Snack Industry—A Billion-Dollar Battle in Every Bite!
From Lijjat Papad’s 54% domination to PepsiCo’s 22% grip on western snacks—India’s taste buds are driving a complex, competitive, and culturally rich FMCG ecosystem.
Whether it's Haldiram’s legacy, Bikaji’s double play across savory & papad, or Prataap’s rise—this market is a layered blend of tradition, innovation, and intense brand warfare.
💡 Why it matters:
With rising disposable income, regional flavor preferences, and omnichannel distribution, India’s snack segment is shaping the future of fast-moving consumer goods (FMCG).
📊 Visualizing the market share across three categories:
🔹 Western Snacks
🔹 Ethnic Savories
🔹 Papad Segment
🎯 Which brand do you think will emerge as India’s undisputed snack titan in the next 5 years?
📥 Save this for strategy inspiration.
🔄 Share it with your foodie or brand-obsessed network.
❤️ Double-tap if Haldiram's has ruled your childhood!