Has OJ lost its mojo?

Have consumers lost some of their zest for orange juice?

One factor behind the beverage's decline is that eating habits have shifted away from home cooking and toward convenience. Since OJ is typically drunk in the morning, there’s less room for leisurely sipping a glass in light of the grab-and-go approach of modern life (see also: the meteoric rise of ready-to-eat Uncrustables). 

Beyond this, a big selling point of OJ has long been its nutritional value, particularly as a source of vitamin C. But now, concerns over its sugar content — The Food Institute reported that a single 12-ounce glass contains 9 teaspoons of sugar, about the same as a can of Coke — may be putting off health-conscious consumers.

See the full article here.