Where Data Tells the Story
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The top beers for each U.S. generation as of Q4 2023, according to a consumer survey from YouGov.
The "popularity" metric represents the % of people who had a positive opinion of that beer. YouGov surveys are conducted with a representative sample of 1,500 respondents.
U.S. millennials appear to favor foreign beers, with the top 5 spots taken by Dutch (Heineken) or Mexican beers (Modelo, Corona).
While not exactly a beer, White Claws (which have a similar alcohol content) claimed sixth place. Hard seltzers have become very popular in recent years due to their variety of flavors, attractive packaging, and lower carbs & calories.
The top three beers for these two generations are the same, but there are some unique picks further down their rankings.
For instance, Gen Xers have a favorable view of Blue Moon, a Belgian-style witbier, ranking it eighth. Boomers, on the other hand, have a preference for Mexican beer Dos Equis, which is produced by Heineken-owned Cuauhtémoc Moctezuma Brewery.
Dos Equis was known for its “most interesting man in the world” commercials, which ran from 2006 to 2018.