Where Data Tells the Story
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🍪 India’s Biscuit Battle: Who Rules Your Tea-Time? ☕
India’s ₹45,000+ crore biscuit market is a story of taste, trust, and tradition — but also of fierce competition.
📊 Here’s the current market share snapshot:
🏆 Britannia – 31%
🥈 Parle – 29%
🥉 ITC Limited – 13%
🍫 Mondelez, Anmol, Cremica, Unibic & others making up the rest.
🔎 By category:
🍪 Cookies – 28%
🍫 Cream Biscuits – 19%
🥛 Milk Biscuits – 8%
🥠 Glucose, Marie, Digestive & Savory filling the gaps.
💡 With changing consumer habits, healthier options, premium cookies, and rural penetration are shaping the next phase of growth.
👉 Question for you: Are you #TeamBritannia or #TeamParle? Or do you swear by ITC’s Sunfeast?
If this infographic gave you a taste of India’s FMCG story, don’t forget to LIKE, SHARE & REPOST. Let’s see which biscuit brand dominates the comments below! 🚀