U.S. Streaming Subscribers: Projections for 2027 📺

What we’re showing

The forecasted number of U.S. subscribers on major streaming platforms in 2027. These figures come from a 2022 report published by Digital TV Research.

Key takeaways

• Prime Video will be the most popular platform by a wide margin, though this is expected given its integration with the Amazon Prime Membership.
• Netflix will hold onto the #2 spot, though many competitors are close behind.

Context

• Netflix is expected to add only 2M U.S. subscribers between 2021 and 2027.
• This growth is much lower compared to Disney+ (12M), Paramount+ (26M), and HBO Max (31M).

Quote

“Some claimed recently that the US SVOD market was at saturation point. Although we expect some deceleration for more established players, there is still plenty of growth to be had for the younger platforms such as Disney+, Paramount+ and HBO Max.”

Simon Murray, Principal Analyst at Digital TV Research